Loro Piana is an Italian luxury brand founded in 1924 in Piedmont, Italy . Known as a pioneer of “quiet luxury,” it is the ultimate symbol of understated elegance for those in the know .
The Pursuit of Excellence The brand is world-famous for transforming the rarest raw materials into exquisite fabrics. Its signature fibers include Baby Cashmere (from baby Hircus goats) and Vicuña (the world’s most precious wool from the Peruvian Andes) .
An IYKYK Brand Loro Piana does not rely on logos or flashy marketing. Instead, it lets its unmatched softness and quality speak for themselves. The brand is a favorite among global elites and has become synonymous with timeless, investment dressing .
Note: In 2013, the brand became a subsidiary of the LVMH group .
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